Project

Museum of Self

Year

2019

Subject

Motion Design
Branding
Experience Design

Outline

The Museum of Self is a website concept submerging users into one of three interactive experiences based Myers Briggs quizzes but with a twist.

Concept

In association with Rachel Babin, and I-wen Whang we came up with the idea of making a web experience that involved user input through the form of a personality quiz. However the quiz would calculate the exact opposite personality type of the one taking it based on their answers. In order to see how users handle being confronted with conflicting personality results. These results for my specific exhibit involved logical based thinkers in reflection of those who are emotion based decision makers.

Process

To develop this exhibit I planned out my various routes through three layers of questions. These questions were designed to maintain obscurity by reducing the answers to each section with abstract options. This is in order to sway users away from choosing their own destiny.

Furthermore, I rendered out countless gifs of each option picked reacting to the users choice with Cinema 4D primitives, lighting, and texturing. Maintaining a minimalist approach to the quiz to retain file size.

Problem

When it comes to online personality tests and web experiences, in general, they can commonly be pretty lackluster. With personality test specifically they can easily be perceived as a choose your own adventure with an underlying road map based upon generic questions, and choices to choose from.

Museum of Self strives to route around these common issues through abstraction, unique questions, and immersive visuals.

Persona

Name: Chris Sakhuja

Gender: Male

Age: 24

Occupation: Developer

Hobbies: going to festivals, eating lots of food, drinking boba, and surfing the web

Problem?

When it comes to online personality tests and web experiences, in general, they can commonly be pretty lackluster. With personality test specifically they can easily be perceived as a choose your own adventure with an underlying road map based upon generic questions, and choices to choose from.

Museum of Self strives to route around these common issues through abstraction, unique questions, and immersive visuals.

Process

To develop this exhibit I planned out my various routes through three layers of questions. These questions were designed to maintain obscurity by reducing the answers to each section with abstract options. This is in order to sway users away from choosing their own destiny.

Furthermore, I rendered out countless gifs of each option picked reacting to the users choice with Cinema 4D primitives, lighting, and texturing. Maintaining a minimalist approach to the quiz to retain file size.

Problem?

When it comes to online personality tests and web experiences, in general, they can commonly be pretty lackluster. With personality test specifically they can easily be perceived as a choose your own adventure with an underlying road map based upon generic questions, and choices to choose from.

Museum of Self strives to route around these common issues through abstraction, unique questions, and immersive visuals.

Persona

Name: Chris Sakhuja

Gender: Male

Age: 24

Occupation: Developer

Hobbies: going to festivals, eating lots of food, drinking boba, and surfing the web

Target Market

Our target audience ranges anywhere from a young teen to mid-thirties adult. Being a web-based platform the Museum of Self targets tech adapt individuals, as well as those seeking further insight of their own being.

Initial Sketches

We experimented with the concept of looking inside one's self to reach self-actualization. We also contemplated ideas around the brain cells layout. We knew we wanted to make something that was psychedelic yet subtle and simplified.

Logo Ideation

We move forward with the concept of the letter u because of its relation to ones self, and anyone reading it. Sticking with symmetrical designs and lower curves we went with this direction with psychedelic logo animations in mind.

Logo Ideation

We move forward with the concept of the letter u because of its relation to ones self, and anyone reading it. Sticking with symmetrical designs and lower curves we went with this direction with psychedelic logo animations in mind.eb

Final Logo

In a turn of events, we scrapped our original logo concepts for an extruded Proxima Nova S. It represents one's self, three dimensions for each exhibit and an accent to realization through its gradient coloring.

Color Variants

Type Use

Logo Clear Spacing

The Museum of Self "S" is uniquely spaced using its tail end wedge as the guide.

Minimum Sizing

Signature S should never be reduced smaller than 0.6 inches.

Diagonal lock-up no smaller than 1 inch.

Horizontal lock-up no smaller than 1.2 inches.

Forbidden Logo Use

No stretching / warping

No drop shadows or glows

No outlines

S cap should remain white always

The logo is never to be in a border

S should never be displayed on backdrop sharing the same color

Logo Animated