Staytion
2020 - 2022
Motion Design 3D + 2D
Prototype Design + Research
Branding Design
Marketing
Staytion is a hardware tech start-up challenging the traditional use of smart home devices though projected augmentation and AI assistance though a centralized home hub.
We wanted to unify all smart home appliances into one centralized control unit, which we call SPLIT. With SPLIT users can project any desired content anywhere in their home environment and transform previously unutilized surface space into functional visualized assistance ques.
Staytion is a technology start-up with a mission to create a screen-less smart home ecosystem. With our innovative smart hub projection system, users can receive not only auditory assistance but visualized assistance as well through projections.
I joined the team early on back in 2020 when our team was just 3 developers. Working directly under Staytions leadership, I was assigned the task of taking a hardware prototype concept + sketch and visualizing its current capabilities and eventual possibilities in both functionality and hardware appearance. Through research and collaboration, we went from first-pass alpha to multi-fabricated V0.1 hardware.
The Staytion brand is built upon a few key aspects, we believe in as a service-providing company. We want to enable new living opportunities by bringing people together and leveraging a new way of living. Our device acts as the beacon of light that brings them closer to those goals.
IconsI designed throughout my time working for Staytion Inc. These designs have various use cases from interface visuals to projection-aiding assets find them stationary or animated.
While our main goal for Staytion was a smart home device-centered service as a company, we didn't stray away from additional avenues of venture. This led us down a lot of different prospects to tackle. From home sharing, real estate shopping, and even smart device control hubs. I was there to help visualize each direction.
I and my lead came up with the idea of a vertical shopping experience after I had produced some presentation assets that involved going through a window leading the user from one space to a new space over and over again.
So we thought about how we could hedge our concept further and conceptualize a vertical real-estate shopping experience. Fully equipped with Tiktok-esk vertical scrolling and social engagement, but with a home-buying utilitarian perspective in mind. Tour homes live through real-estate agents, view buyers comments on their experience touring the listings. With the hopes of targeting a market of new young home buyers. This was just one of the few hedges we went for.
My director approached me with the concept of bringing a gamified aspect to our travel/home share companion app. So in the direction of adding a collectible game aspect to our travel companion app. We came up with the idea of users collecting badges based on tourist-like activities. Completion of these activities was to "unlock" fun region-based projection content to show off in your home and also earn local exclusive discounts through company partners. Screens crafted in Figma, featuring a few animated elements created in After Effects and imported as gifs/sprite sheets.
Staytion through its span has partnered with several companies LMNOP Design Inc., Ammunition Group, and Cloud Apartments. With our partnerships we were able to continue pressing forward with our concept direction. With Cloud we were able to pair their Cloud S unit with our device for presentation. We also recreated their Cloud S in Cinema 4D for SPLIT model showcasing to current and potential investors, partners, and team members.
Early on one of our main goals was to market to the hospitality industry which called for a studio apartment design direction. I ended up modeling several room designs as well as a fabrication of the Cloud S apartment design by Cloud Apartments.
Our device had a few actions it could execute, but we wanted those assistance ques to be paired with visual aids. Which is where I came into play. I created a set of response screens based on specific request parameters our device would hear and respond to. Below you can scroll through a few of my favorite response actions.
A few pitch deck assets I created for my boss to use during VC product proposals.
I was requested to design a few short-form video ads for Facebook. I was instructed to use a variable company name and to design the ads to be vague in character to retain product secrecy. The goal was to use Facebook advertising analytics to chart user interest.